Time to market
Time to market (TTM) is how long it takes from an idea to the moment a product or a change is available to users. In software it is the length of the delivery cycle: the more environments and checks on the way (feature stand, dev, test, pre-prod, demo), the longer it gets, but the fewer mistakes reach production. So teams decide how many checks are worth it: too few and quality drops, too many and the product is late.
Source: Wikipedia: Time to market